Michigan SEO | What can System 7 do for your SEO?
Did you know that 70% of people don't even look beyond the first page of results? Ask yourself how important your search engine ranking is to you and your business? Our talented search engine optimization consultants can boost your search engine ranking with our proprietary system for SEO. We have proven techniques that will increase your rankings through a concerted and focused effort encompassing your whole on-line presence.
What is the difference between SEO and SEM?
Search Engine Optimization (SEO)
SEO refers exclusively to the optimization of organic search results. Organic search results are the results that a search engine such as Google produces “naturally” after you submit a query. The results are filtered to provide you with the most relevant pages based on your search, the most relevant listed first. These organic results are extremely important for one simple reason, it’s the most utilized direct link to information and web pages on the Internet. The higher your ranking, the more people will find you, the more traffic you’ll receive, resulting in increased business.
Search Engine Marketing (SEM)
SEM refers to SEO and paid marketing campaigns to search engines. You may have noticed that when you submit a query into a search engine, you receive the normal organic search results and in addition to those you will usually see a section on the top and right that says "sponsored links" its usually in a different color or some other method of differentiation is used. These "sponsored links" are paid spots. Generally you pay on a "per-click basis" for these spots, which means you don't have to pay anything if your link doesn't produce any traffic for you.